Somewhere between pure philanthropy and commercial self-interest lies strategic corporate citizenship where a company builds valuable goodwill and, at the same time, addresses issues important to both society and its business endeavors.

Citizenship and community involvement are not about doing the business of the company. They are about improving the environment in which the company conducts its business.

The Consulting Network (TCN) is a national management consulting firm that draws on an experienced team of professionals to provide clients with results-driven, cost-effective services in corporate citizenship, community relations, contributions and employee involvement.  

In the course of our work, we have benchmarked nearly 200 corporate citizenship programs and have distinguished the elements of effective practice.  

Our team can address a range of cause marketing, sponsorship, and communications activities. 

environment in which the company conducts its business.

In addition, TCN offers services to nonprofit organizations based on our team's years of experience in corporate, foundation, human-service, health care, education, nonprofit and government relations work.  We have helped local and major national nonprofits develop innovative programs and approaches to meet their objectives. 

• Strategic planning. 
• Program evaluation, benchmarking, development and integration.
• Grant evaluation.
• Resource allocation and budgeting.
• Organizational and staffing assessment.
• Community assessment.
• Management decentralization and support.
• International program design.
• University relations program design
• Signature program development.
• Cause marketing and sponsorship.
• Request For Proposal management.
• Employee involvement management.
• Employee workplace campaign assessment and management.
• Corporate volunteer and board leadership development.
• Staff training and development.
• Professional recruiting.

 

• Public relations.
• Publishing, including newsletters, annual reports and tool kits.
• Speech and script writing. 

TCN's team has a wealth of experience in facilitating a strategic planning process that makes the most effective use of staff and company resources to deal with the critical community issues an organization faces.  Ultimately, this process will result in a new way of thinking about the role of community relations and contributions and a rationale for effectively managing these programs in the years ahead. 

Our professionals also have the skills to conduct or manage supporting activities to the strategic planning process, including: 

• Research into competitive, economic, social, educational and technological issues that affect an organization.
• Internal and external interviews, surveys and planning sessions.
• Benchmarking "best in class" community relations and contributions programs.
• Planning retreats and sessions.
• Providing ongoing evaluation of the process and presenting final recommendations to senior management.

Today's organizations recognize the leverage that employees can bring to their corporate citizenship investments.  As a result, more companies see their employees as important resources and natural extensions of their contributions and community relations activities.  The added benefits of involving employees include linking employee and company interests, supporting team building and enhancing morale and employee commitment. 

TCN professionals have specific expertise in integrating employee involvement into a companywide strategy through: 

• Volunteerism.
• Charitable employee workplace campaigns.
• Employee-directed grant programs.
• Matching gift/incentive programs.
• Communications and recognition.